The Future of Real Estate Marketing: Insights from Industry Leader Christina Pappas
- 3dScan.id
- May 26
- 4 min read
Updated: Jun 2
In today’s competitive real estate market, it's no longer enough to rely on traditional methods to attract clients. As the industry becomes more digital-first, real estate professionals need to adapt quickly to stand out in an increasingly crowded space. Christina Pappas, a leader at The Keyes Company and the former youngest-ever president of Florida Realtors, and Carlos Iraola, Senior Director of Residential Real Estate at Matterport, share their insights on how agents can break through the noise and capture the attention of potential clients.
Embracing the Power of Digital Marketing
Pappas and Iraola emphasize that real estate agents must leverage digital marketing tools to differentiate themselves and engage potential clients in new, innovative ways. As consumer behaviors continue to shift toward online channels, real estate professionals need to meet their clients where they are—on the internet.
"Agents need to be present on digital platforms where buyers are already searching, and create engaging, informative content that resonates with them," says Pappas. "The key is being proactive in using digital tools to showcase properties and build relationships with clients before they even step foot in the door."
The Role of 3D and Virtual Tours
One of the most powerful tools available today for engaging clients is 3D technology. Matterport, a leader in 3D capture technology, enables real estate agents to offer immersive, virtual tours that allow clients to experience properties remotely. This is especially beneficial for buyers who may not be able to visit properties in person, such as international clients or those located far away.
Iraola stresses the importance of offering virtual tours to not only enhance the customer experience but also to save time and increase efficiency for both agents and clients.
"Virtual tours give prospective buyers a complete view of the property before they decide to schedule a physical visit," Iraola explains.
"This helps agents filter out less serious inquiries and focus on clients who are more likely to make a purchase."
3DScan Indonesia: Bringing Virtual Tours to the Indonesian Market
At 3DScan Indonesia, we recognize the growing need for real estate professionals to incorporate digital-first solutions into their strategies. With Matterport’s advanced 3D scanning technology, we offer real estate agents in Indonesia the ability to create immersive virtual tours of properties. These high-quality, interactive 3D tours allow potential buyers to explore properties from anywhere in the world, making it easier to engage with clients and showcase listings effectively.
Whether you’re looking to create digital models of residential, commercial, or luxury properties, 3DScan Indonesia can help you bring your listings to life in a way that sets you apart from the competition. By integrating virtual tours into your marketing strategy, you not only provide a better experience for clients but also stand out as a forward-thinking agent in a fast-evolving market.
How 3dscan.id Brings This Technology to You
At 3dscan.id, we specialize in creating immersive, photorealistic virtual tours that help real estate professionals present properties with maximum impact. Whether you're listing a luxury residence, commercial space, or residential development, our 3D scanning services are designed to capture every detail accurately and beautifully.
Our virtual tour offerings include:
● True-to-Scale 3D Models: Give buyers a clear sense of space and layout with spatially accurate models.
● Interactive Navigation: Allow viewers to move through the property intuitively and explore at their own pace.
● Highlight Features with Tags: Add clickable notes to draw attention to key selling points like designer kitchens, scenic views, or smart home features.
● Floor Plans and Measurement Tools: Offer a complete visual and technical overview of the property.
With our Matterport-powered technology and deep local market understanding, we help you go beyond static images and simple walkthrough videos. You get an advanced marketing tool that resonates with today’s digital-first buyer.
Staying Ahead of the Curve
As technology continues to advance, real estate agents must continue to adapt and find new ways to connect with clients. Pappas and Iraola both agree that the key to success in today’s digital-first world is staying ahead of the curve by embracing the latest tools and technologies. Whether it’s using 3D virtual tours, social media, or email marketing, agents need to be constantly evolving their strategies to meet the needs of the modern consumer.
"It’s all about creating a seamless, engaging experience that reflects how clients want to interact with real estate today," says Pappas.
"The agents who succeed are the ones who are constantly learning, experimenting, and embracing new technologies to make their businesses more efficient and client-centric."
Conclusion
In a digital-first world, real estate professionals must be proactive in embracing new technologies to stay competitive. By leveraging tools like 3D virtual tours, agents can provide more value to their clients, stand out in the market, and ultimately drive more business. At 3DScan Indonesia, we’re committed to helping agents bring their properties to life with cutting-edge digital solutions that transform the way buyers experience real estate.
To learn more about how you can integrate 3D scanning and virtual tours into your real estate business, reach out to us today!
